Lazer strives and strides to be acknowledged as an industry leader, offering best electrical solutions to achieve the highest level of customer satisfaction through consistent development of innovative products and delivering value to the esteemed customers.


To achieve the vision through ethical business practices, satisfied customers and long term relationship with the associates.


It is the togetherness that binds the world, as we all are a creation of the One, so shall we live as one. This is the core value etched within the foundation of the Vardhman Group and its brand Lazer. Harmony, understanding and lasting relations with all the associates is what Lazer values and follows.The brand empowers its employees in stepping forward to initiate, innovate, create and suggest for adding value and improving every aspect of the organisation.

Lazer, as a brand, is committed to facilitate the masses by serving solutions and simplifying their lives. Switching on happiness, the brand strives to impact the lives within and outside the organisation.


Here is a break-up of what Simplify Living is:

  • Smart = The Lazer products are smart, energy efficient and reliable, following the technological advancements of the industry.
  • Indigenous = Following the ‘Make in India’ initiative, the products are completely Indian by origin.
  • Myriad = The brand offers a myriad of products to choose from.
  • Perfect = Each and every product is tested on various parameters to deliver perfection.
  • Leading = Progressively leading the market, the brand is adding more value to the economy and the nation.
  • Iconic = The idea behind designing every product of Lazer is iconic and reflects the level of R & D invested.
  • Flawless = The performance of every product by the brand is simply flawless.
  • Youthful = The products are given a youthful and contemporary design, in keeping pace with the international standards.
  • Lifelong = Every product from the brand is built to last long.
  • Inventive = R & D and ownership lead to innovation in the product category.
  • Virtuous = Following the virtuous teachings of Lord Mahaveer, the brand works on ethical practices.
  • Impressive = The aesthetics of every product offered by Lazer are impressive and praiseworthy.
  • Nonpareil = Be it the brand standards, designs or the ideology behind the products, everything by Lazer is simply nonpareil.
  • Genius = It is the genius of the brand that adds value to the lives through its premium grade products.